Fit affects the entire shopping process for consumers.
Likelihood to purchase, returns...the whole enchilada.
- Besides pricing and style of the item, Expected Fit is the #1 factor driving online clothing purchases and is almost entirely unsolved for consumers today.
- If given a choice, 75% of consumers would choose a shopping site with a fit solution over one without.
- Shoppers said a site with a fit solution would make them 72% somewhat to much more likely to purchase online.