Fit affects the entire shopping process for consumers.  
Likelihood to purchase, returns...the whole enchilada.

  • Besides pricing and style of the item, Expected Fit is the #1 factor driving online clothing purchases and is almost entirely unsolved for consumers today.
  • If given a choice, 75% of consumers would choose a shopping site with a fit solution over one without.
  • Shoppers said a site with a fit solution would make them 72% somewhat to much more likely to purchase online.